3×1 is the third brainchild of founder Scott Morrison, preceded by Paper Denim & Cloth and Earnest Sewn. Launched in 2011, their brick and mortar store is in New York’s SoHo neighborhood, right on Mercer Street.

You may have heard of 3×1’s bespoke program — loved by athletes and sartorialists who love having the perfect fit.

Other than their custom denim — which is catered to men — 3×1 also runs a successful women’s business. Their aesthetic remains true and classic, with comfortable fabrics, and attention to detail that makes their denim remain consistent and popular.

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3×1 from Shopbop.com $265.00

Fabric: Stretch denim Visible seams Skinny silhouette Ankle length Zip at fly Button at waist Slant front pockets Patch back pockets Shell: 98% …

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3×1 from Yoox.com $359.00

3×1 Jeans. denim, faded, logo, solid color, medium wash, high waisted, front closure, button closing, multipockets, fringed hem, straight-leg pa…

3×1’s Best Jeans

Our favorite jeans and a little about what makes each special…

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3×1 from Yoox.com $359.00

3×1 Jeans. denim, faded, logo, solid color, medium wash, high waisted, front closure, button closing, multipockets, fringed hem, straight-leg pa…

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3×1 from Farfetch $332.00

Blue cotton Shelter cropped jeans from 3X1 featuring a waistband with belt loops, a button and zip fly, a five pocket design and a faded effect….

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3×1 from Farfetch $317.00

The latest chapter in the denim story, 3×1 was created in New York’s Soho district. The brand focuses on exquisite quality and integrity. These …

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3×1 from Anthropologie $295.00

With a high-rise fit and. of-the-moment. utilitarian details, this modern pair brings an unexpected yet versatile twist to your denim collection…

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3×1 from Farfetch $286.00

The latest chapter in the denim story, 3×1 was created in New York’s Soho district. The brand focuses on exquisite quality and integrity. These …

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3×1 from Bergdorf Goodman $285.00

3×1 “Maxime” jeans in black wash denim.High rise.Five-pocket style.Slim fit through flared legs.Full length.Button/zip fly; belt loops.Cotton/po…

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3×1 from Barneys New York $275.00

3×1’s W3 Straight Authentic Crop jeans are designed using faded blue stretch-cotton denim. The brand crafts this raw-edge pair at its Manhattan …

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3×1 from Farfetch $273.00

The latest chapter in the denim story, 3×1 was created in New York’s Soho district. The brand focuses on exquisite quality and integrity. These …

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3×1 from Farfetch $273.00

The latest chapter in the denim story, 3×1 was created in New York’s Soho district. The brand focuses on exquisite quality and integrity. These …

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3×1 from Italist $270.67

Contrasting stitchingFlared legs2% Elastane, 92% Cotton, 6% Eme…

3×1 Fit Guide

Based on retailer reviews, 3×1 has gotten positive reviews, with a lot of their items already being sold out on many websites.

Their stretch fabric items seem to be running a little large for the majority of the wearers, while their less stretchy denims fit true to size or a bit snug. Keep in mind, people who are not used to 100% cotton may not realize how unforgiving the fabric can be on body, especially for long-wear.

Shopbop Customer Reviews

When shopping for denim, especially online, make sure you carefully read the content of the fabric and how the brand describes the pant. Key words like traditional, authentic, or classic usually give you the inclination that the fabric has very minimal stretch and retention, therefore you can make the judgment of how to size your purchases, depending on how you like your jeans to fit.

For most non-stretch, or 2% stretch denims, keep in mind that while it will be a tighter fit when you first put them on, these will mold to your body and relax after multiple wears. 3×1 offers a great selection of raw, natural selvedge jeans for men and women and this rule is no exception to their assortment of traditional jeans.

Are 3×1 Worth The Price

In a world FILLED with denim brands that seem to be created every single day, it’s hard to stay original and relevant without being overly gimmicky or hard to wear. This is where 3×1 really stands apart from the rest. Their jeans always have small nuances and details that wearers can and should appreciate. Their J-stitch shape, their thread and needlework, their quirky pops of details such as a 3M reflective striping are all unique and different without feeling contrived or over the top. It’s a great brand that ensures your final looks are original and different. It’s worth the price if you value originality with a classic finish.

The offered range within their women’s collection is wide without being overwhelming or lost in translation. Their brand identity is strong with their clean, New York aesthetic, while effortlessly blending vintage inspired details that flow naturally into a modern and classic vibe.

Premium denim should be money well spent, making sure you are purchasing something of value and worth. 3×1 and their designs seem to keep this in mind and don’t give you a lazy product, but rather a final piece that is well thought out and designed with the wearer in mind.

Their new collaboration with Joe Doucet Jean is forward and current and definitely worth checking out.

Last Updated on November 10th, 2019